You’ve got a great business – you know your subject matter really well, and you’ve got customers that love you, because of that. Customers who keep on asking ‘Have you got a book? How can I buy more of your knowledge to help me?’ So, you’ve finally decided to write a book – wonderful! […]
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6 Ways to Use a BOOK to Boost Your Business
You know your business area really well. Your expertise is well respected, by your friends and your customers. For years, you’ve been getting into conversations about your area of expertise, both at work and in your personal time, to the point where, now, if someone new asks you a question about it, everyone around you says […]
How to Find Topics for Your Blog Posts
OK, they said, you need a blog, and you need to post things a lot – like more than once a week, if you can. So, that was all good for a few weeks, but now…. now you sit down to write, and stare at the blank space on the screen and have no ideas […]
What You Write on Your Website and Brochures is Losing You Clients
Did that headline make you stop and think? Are you wondering, right now, what on earth I mean? If so, good! Let me explain. In this digitally enabled world, we usually meet people in a ‘not in person’ way, long before we ever see them face to face. We meet them first by them coming […]
5 Ways to Improve Your Writing
These days, you can’t do anything in business without doing some writing. Even if it’s only creating invoices and quotes, we all still need to write. And for most of us, it’s a lot more than that – we write emails, website content, blog posts, FAQs, procedures and process instructions, Facebook posts, twitter quotes and […]